Cichetti

Kelsey Hansen


 * Still waiting for you to actually do something, like update this page, post on their facebook page (last update was in january), get icons on their website to their facebook and twitter sites. this isn't going to reflect well on your grade, and it's certainly no help to to your family business. -Karl**


 * Hi Kelsey, what's going on here? You should have a two weeks by now and a mind map outlining your strategy. I didn't hear anything about your mom's goals. Getting 20 likes on Facebook is not a social media goal. Please get on this. thanks -Karl**


 * What's the Company?**

The company I chose to work on for the Social Media Project is actually a family business. My family opened it about a year ago, and it's doing very well. It is a kitchen boutique where my mom sells spices and salts that she makes in the store. She also teaches cooking classes and has private dinners for people. Not only does the building look beautiful, my mom has decorated it beautifully and people are hearing about it mainly through word-of-mouth.


 * Problems?**

The website is a mess, her facebook page isn't updated nor does she keep up with it (we need to get the word out more) and she doesn't have a Twitter account. There are only about 20 or so people who like it on Facebook, people who are friends who don't even live in the area or even on the same continent (she lived in Europe for 16 years and me for 13...). We need to expand our page to others and really try to make the page understandable for people who aren't able to visit (because she also ships items).


 * How I can help.**

I am going to access the Facebook page and update it. I will talk to her and show her how to use it, how to link it to a Twitter account (which I will make for the company). I will probably even help her get started with it for the first couple of days, showing her how to write through Twitter and that it's not just posting statuses.


 * In the end?**

At the end of this I hope to have at least 20 more likes on the Facebook page, from people we do not know. I expect a Twitter account, so that eventually someone will visit and tweet about it themselves. I will tag the store in my statuses on Twitter (which I have started to do). There will be updated photos of the store, of her teaching classes, a better website and a general better flow. Right now, there's next to nothing and I think because of the world we live in now, with all the social media going on, Cichetti will really benefit greatly by expanding their social media outlets. Hopefully, other companies might tag her as well through their pages or Twitter accounts. She has already reached people in other states who travel to visit her store through word-of-mouth...so why is the page not doing well? I'll fix it!