O&O+Advertising

(when i've been trying to edit the page this week, every time i've come to it there hasn't been anything on it. I don't know if I pressed something or what happened, but I didn't mean to! Hopefully the stuff from this week all works...)


 * O&O Advertising**
 * Torrie Ochsankehl**

4248 Kalamazoo Ave suite H Kentwood, Mi 49508

Website: @http://www.ooadv.com/cms/index.php Email: Mark@ooadv.com Facebook: [] Twitter: https://twitter.com/?lang=en&logged_out=1#!/OOAdvertising


 * Hi Torrie, You'll want to get that Facebook page looking and sounding better. 'Be the first person to Like this' is not an incentive to like something since it immediately points out that no one else Likes it. You can have a better image, maybe a cover photo. Include a description of what O&O is/does, etc. And post stuff! It's been days, although I realize you said there were problems. The issues you mention with FB and Tw. are so minor. Hardly the amount of effort I expected. I still need a detailed mind map outlining your strategy, and you can recreate some of the missing postings here, or at least tell me what you've discusses with them, your roles, etc. thanks--Karl**

So this week i discovered that O&O Advertising DID actually have a Facebook page that had been created a couple years ago, so we deleted the account that we created and are currently working on getting the old one where it needs to be. The reason I did this, even though I knew it would take more time than just using the one I had basically created for them, was so that the guys working on it would learn the process over again and learn how to edit things better so that they will be better prepared to actually use Facebook profitably. The posts from back in 2010 are absolutely horrendous because they have absolutely nothing to do with anything. So hopefully that will be changing coming up pretty soon. Last week I had told them about the importance of interacting and posting things that are going to generate response. I told them posting videos of the work they've done and pictures and such would be beneficial, and they did post one commercial, but they didn't post anything about it. So we talked about how putting a nice comment or asking a question along with the video or picture was a good idea, so I'm hoping this week they will improve there.
 * Week 4**

With Twitter we ran into an issue with the thumbnail picture. Who would have thought a bunch of guys would get so upset over a thumbnail picture. For the life of us we could not get the thumbnail picture to be the correct size and i noticed they haven't made any progress in that since i was with them, because you can still tell it's not the right size. Basically all you can see is the "&" symbol. And they would not go any further until they got that thumbnail situation figured out! so frustrating!! I did notice that they started following some people (not exactly who I wanted them to be following....like the Tigers...) and they have 5 whole followers now. So I think our goal for that at this early stage is to find some more relevant people to follow (like people that are actually their clients, as i had originally suggested) and also to be tweeting more often. Twitter is going to be an issue because they don't understand anything about it. Even though I've explained hashtags and posting to people using '@', they still aren't really grasping the concept. When I saw them this week they were all psyched because they thought the updates from the Tigers that showed up on their homepage was actually the Tigers talking to them specifically....

So there is a lot of work that still needs to be done. Every time I tried linking their twitter and facebook I kept getting this message: "Facebook.com seems to be having trouble at the moment. Please try again later. If the problem persists, please see our help article for troubleshooting tips." So this week was much less productive than I would have liked, just because we ran into so many tiny little problems that should have been really easy steps. I'm hoping to get the bugs sorted out asap so that we can really get going on this!! At least we added their website to twitter, which they didn't have before....always look at the positives, right? The goal is just to get them following more people, posting more often, and improving the quality of their posts. And get those minor details worked out!