Colby+B.+Peckham+Social+Media+Project


 * Hey Colby,**
 * Now we're talkin! I'm curious, is there overlap between the two Peckham entiites, meaning do they want to tie them to each other? For example, Kraft food doesn't link their cigarettes to their cheeses. But it could be cool. Are they offering jobs at the farm to persons with disabilities ? Just food for thought. Is there a way to get a blog involved, maybe update it with success stories of people they've trained? It could then update Facebook and Twitter. Promoting free stuff is good, but people love stories that tug at their heart strings.** --karl

inkedin - http://www.linkedin.com/pub/colby-berthume/25/415/339

Flickr - http://www.flickr.com/

Peckham websites - http://www.facebook.com/pages/Peckham-Inc/95867021701 http://twitter.com/#!/PeckhamInc http://www.peckham.org/

I sat down with the Public Relations Specialist (Shavonne Singleton) of Peckham, Inc., a nonprofit that offers job training to persons with disabilities. Currently, Peckham has a facebook and twitter account. For their, they have 495 likes, and for their twitter they have 55 followers. They use social media to mostly relay media coverage that they receive and promoting events. They have over 2,000 clients (those with disabilities) that use their resources. Their resources range from job coaching to health and wellness plans. Peckham would like to use their social media tools to promote more of their message to their followers. They would also like to increase the awareness of their message to more followers. By doing this, they need to stop just reposting media coverage they get. An idea of theirs is to create a youtube channel where they can create success stories of different clients using their resources. Another way of creating more awareness that we discussed is by differing their twitter and facebook. Right now, their twitter and facebook is nearly identical. While it is important to still link the two, if their was a little bit different content on each it might cause more people to go to both. Another idea is making it valuable for people to go to the sites. If users get some value out of the sites, such as giveaways or tips for success, they will be more likely to visit frequently.
 * Peckham Inc. Social Media Project**



Some problems have come up inside the organization that has taken a priority over their social media efforts. With that being said, they have some pretty important stuff coming up that needs to be addressed on social media. In May, they are beginning a new business venture called “Peckham Farms.” They are growing things like fruits and vegetables and selling them to the public. Through social media, specifically Facebook, they need to promote this business venture. To do this I will: Another are for social media is two huge events that Peckham has coming up. One is a guest speaker coming in May and the other is their golf outing in June. While both are listed as an event on Facebook, that is not enough. An idea is to post updates leading up to the golf outing counting down the days, and offering golf tips, and previews of the giveaways to build excitement. A minor problem that has come up about promoting clients on the websites is that everyone featured needs to sign a release. While most people are willing to, it has causes a few issues.
 * Week 3 Update**
 * Take pictures to post to Facebook as a running update of the progress of the farm. By promoting early, and showing people stuff that is being planted hopefully I will create a following of people interested in buying the product.
 * Secondly, I will link from Facebook and Twitter to the Peckham Farm Blog, which gives people recipes, ideas, etc. on what to do with the products that are for sale that week.


 * Week 4 Update**

I took pictures of some of their clients planting for "Peckham Farms." This is the beginning process of the starting to sell. A picture was put on Facebook announcing the beginning of the process.










 * Update**

Earlier I talked about using a flip cam to create a promotion video of a client from Peckham. The idea behind this was that you would be able to see a day in the life of the client through their eyes, and Peckham could show off their resources to all their followers. Well, good news. I got to shoot the video, and used iMovie to edit the footage.

TRYING TO EMBED VIDEO...HAVING TROUBLE

Also, their new business venture Peckham Farms, is opening May 2, and the PR Specialist (Shavonne) and I came up with an idea of using QR codes on the product. How it is going to work is each product being sold (tomatoes, berries, etc.) will have a QR code on it that directs them to a page on the Peckham Farms blog with recipes for that product. I used the web site Quirify to create all of the QR codes. This technique will drive more traffic to the blog and give customers value from going to the site.