Liam+Quinn+Big+Project+Wiki

__//**Linkedin Profile:**//__ http://www.linkedin.com/pub/liam-quinn/50/56/860 __**//Flickr Profile://**__ http://www.flickr.com/photos/liamquinn23/

https://twitter.com/#!/WanderersEL https://www.facebook.com/wanderersteahouse http://wanderersteahouse.wordpress.com/
 * //__Wanderer's Teahouse__//**
 * //__Twitter:__//**
 * //__Facebook:__//**
 * //__Website:__//**

- //**PROJECT OVERVIEW:**//

**// CLIENT: //** Wanderer’s Teahouse, East Lansing, MI  **// BEGINNING SOCIAL MEDIA NEEDS: //** - Increased customer interaction and influence on social networking - Updating of base website - Greater usage of established channels **// SOCIAL MEDIA CHANNELS: //** // Facebook // : []

//Twitter:// [|http://twitter.com/#!/wanderersEL] // Website // : [|www.wanderersteahouse.wordpress.com] **// PROJECT OVERVIEW: //**

The goal of working with Wanderer’s Teahouse was to greatly improve the social media sphere of influence that Wanderer’s has, and therefore hope to drive an increase in revenue and customers. The plan was to initially work on creating an updated, easily managed website that could operate as a “hub” for Wanderer’s Teahouse and the other operations it is involved with. The website was somewhat of a success, without being an overwhelming one. We were able to generate significant increases in traffic to the new site, in contrast with that the old site received, however we were not able to implement all the planned elements into the site (such as an online purchasing/ordering facility). The two main social media channels that we then focused our attention on as the driving forces of the project were Twitter and Facebook. In both instances, Wanderer’s Teahouse had already created these channels, although they both were in a dormant state. Again, we were able to drastically increase the reach and influence of both channels, with the Twitter account seeing an almost 50 percent increase in followers, and the Facebook reach doubling. **// PROBLEMS: //**

As with any project, we encountered many problems along the way. The initial start-up process was slow, as we were waiting on necessary passwords for the social media channels. Also, it was somewhat of a challenging process to create the updated website for Wanderer’s, while maintaining specific elements of the old site as outlined by owners. **// SUCCESSES: //** Early in the project, we were searching for a way to increase the draw of Wanderer’s social media channels. To do so, I suggested that Wanderer’s Teahouse held a “murder mystery night” and used the different social media outlets to publicize the event. Not only was the night sold-out but it reached the point when customers had to be told they were unable to purchase a ticket for the event. After the event, photos and a recap of the night were linked to posts from the Facebook and Twitter accounts, steering customers towards the newly-created website. **// FINAL THOUGHTS: //** I was not able to achieve everything that I had hoped, however overall I would say that the project was still a success. Originally, I outlined that increasing website traffic and social media awareness were the two key facets of the project, and both of those goals were reached. I am very grateful to Wanderer’s Teahouse for not only opening their business to me over the course of the project, but to also attempt to implement new skills I gained as part of the course into our overall strategy.

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 * //__PROJECT GOALS:__//**

Some of the easiest goals we could measure were social media statistics.

Our main goal with Twitter was to get the site over 100 followers by the end of the project. When it started it had around 30-35 followers, so we have already seen a significant jump in that amount, with the site currently having 81 followers. We have used Twitter to promote events at Wanderer's as a way to draw new followers to the page, and also tweet updates about specific information about the store. As a final push for the project, we plan to tweet twice per day during business hours.

With Facebook we wanted to dramatically extend the reach of Wanderer's already existing page. Since we took over the running of the Facebook account in March, it has gone from having a reach of 1,181 on March 11, to reaching 2,386 at the last recorded date. In just over one month, we have over doubled the reach of the Facebook page.

Another big plan of our was to create an simpler website, and one that the Wanderer's owners can maintain after we leave with great ease. With that in mind I created a Wanderer's wordpress page, and following the wishes of the owners, transferred certain elements of their "old" website over verbatim. (About Us, Menu) Since Sunday afternoon, the site has already had over 380 views, a significant increase from the traffic that the old site used to generate.

__//**UPDATE**//__

This week we had some real progress in our work with Wanderer's.

Wanderer's were looking for a way to increase their customers on Friday evening's, so a couple of weeks ago, I suggested to Wanderer's that they hold a "Murder Mystery Night". We advertised it via their Twitter and Facebook accounts, and the event was sold out.

The "Murder Myster High Teas" was on Friday night, and was a big success.

I went along on the night and took photos of the event and spoke to most of the people in attendance.

It was good to hear that the majority of those attending had found out about the event through Social Media links, which suggests that the strategy we came up with to publicize the event worked.

This morning I updated the photos from the night onto our new Wanderer's website (www.wanderersteahouse.wordpress.com) and in the first 30 minutes the page had over 100 views.

On a broader social media scope, this week the Wanderer's Facebook had an increase of 22.3% in total reach, 11 new likes and 8 new check ins.

The Wanderer's Twitter account also gained new followers.

Time is quickly running out this semester, but we still have some plans before the end of the project to help Wanderer's.

They have a series of events upcoming in the next few weeks, and we are going to help publicize those through Social Media.

The main event (at the moment) is Elizabeth (the manager of Wanderer's) teaching a Chi Gong class in Kalamazoo on the 28th of April.

Also, we are continuing to work with Wanderer's to make sure that they can take over the running of our new site, Twitter and Facebook after the project ends.

Oh, and here are the links for their SM sites...

Twitter: https://twitter.com/#!/WanderersEL

Facebook: https://www.facebook.com/wandererstea

Website: www.wanderersteahouse.wordpress.com

//**WEEK 10 ASSIGNMENT: WORK WITH PHOTOS**//







These photos show one of the best ways - so far - we have used social media to market Wanderer's Teahouse, our Murder Myster High Teas event.

The event was thought up as a way to both, increase customers on a Friday evening, and to also get people going to the different SM avenues we had created for Wanderer's.

Not only did we sell out the event as a result, but it reached the point when we had to unfortunately tell people that they couldn't attend.

On Friday evening, I attended the event to photograph the night, but while I was there I had the chance to talk to most of the people in attendance.

It was great to hear that most - if not all - of the people who attended, heard about the event through Social Media.

Wanderer's seemed incredibly pleased with the plan of the Mystery Murder High Teas night, and said they plan to make it a monthly addition to their calendar.

Flickr link: http://www.flickr.com/photos/liamquinn23/



After something of a confusion with the Wiki process, I should now be up and running.

Myself and Kelvin Jackson chose Wanderer's Teahouse as our business to work with.

We had also spoken to 21st Century Comics while we were looking for businesses, but Wanderer's was a better fit.

We chose to work with Wanderer's as it seemed to be a business that was most open to working with us, and also continuing on with our (hopefully) successful changes by the end of semester.

Our initial plans for the project were to revive the relatively dormant Twitter and Facebook pages for Wanderer's, while also creating a new, more up-to-date website for our use.

After initially meeting with Elizabeth, the manager of Wanderer's, just prior to Spring Break we then began to put our plans into motion.

We're deep into the process of having the website up and running as we would like, along with the Twitter and Facebook updates, and are waiting for our meeting with Wanderer's next week to get the OK on all the changes coming into effect.