Teresa's+Business+Plan

__Final Business evaluation for UGP__

What UGP (underground printing) does: Since the first time I met with the store manager of UGP Erik Johnston, we have succeeded in several of our goals, such as: > ======END OF THE YEAR CONTEST. [|Underground Printing - East Lansing] is hosting a contest. INBOX and TAG UGP in pictures of you or a group in your favorite UGP apparel for a chance to be in our promo video and receive a 30$ gift certificate to UGP by MAY 5th. Two runner-up winners will receive 10$ gift certificates. The competition is on, may the odds be EVER in your favor...====== There were some frustrations, such as: Advice to give to Erik:
 * screen printing
 * embroidery
 * Promotional Products
 * Collegiate Apparel
 * They have 17 locations
 * we have increased their facebook page from 642 to 841
 * We have started a contest that goes till the end of school in an attempt to get more of the student community involved.
 * I got UGP a linkedin which currently has 43 connections.
 * Their Twitter following from 400 to 684 followers!
 * We have increased the overall awareness of the East Lansing store, through increased facebook and Twitter activity.
 * Erik Johnston was awesome to work with, his laid-back, comical personality is exactly what Underground Printing illustrates all over the world. Although the social media traffic did not increase ten fold, that did not hinder the sales for UGP (for whenever I went in there it was packed).
 * I will also be putting a promotion video together for Erik after I graduate to further my video editing skills.
 * Trying to keep a business's social media traffic constantly flowing while taking 5 other classes. Although this assignment was for a huge portion of my grade, I feel that I would have dedicated more time to really go above and beyond if I was being paid to do it. However, Erik did refer to me as his social media intern so at least I had some sort of a label.
 * People really could care less to go like a FB page or follow on Twitter unless there are serious incentives involved.
 * Business people today are not as tech-savvy as us journalism students.
 * I would have him continue with the contests and keep up with his linkedin.
 * I would also advice him to hire a social media intern because plenty of MSU students would love to work with him and get credit for it.

UnderGround Printing Linkedin: http://www.linkedin.com/profile/view?id=178326243&locale=en_US&trk=tab_pro

Personal Linkedin: http://www.linkedin.com/profile/view?id=106370848&locale=en_US&trk=tab_pro

Photo website: (sorry already started with photobucket but will change for future) http://s1150.photobucket.com/albums/o608/tcam080/



UPDATES: These NEON crop tops are popular around all college campus's come in and get one for yourself! So Erik (the store manager of UGP) and I have met several times since our first meeting. -We have increased UnderGround Printing-East Lansing from 732 likes to 900! ALMOST to 1,000 OUR GOAL! -We recently put out a CONTEST to anyone in our facebook network and twitter network. Here are the details:

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END OF THE YEAR CONTEST. [|Underground Printing – East Lansing] is hosting a contest. INBOX and TAG UGP in pictures of you or a group in your favorite UGP apparel for a chance to be in our promo video and receive a 30$ gift certificate to UGP by MAY 5th. Two runner-up winners will receive 10$ gift certificates. The competition is on, may the odds be EVER in your favor…====== -I decided that I will be making a promo video for UnderGround Printing- East lansing with my video editing skills I learned in JRN 403 ! I think it’s a great idea and an awesome way to involve the community! i’ll keep ya posted! Till then! hop into UGP if you saw this post for 5$ off your next purchase. TG


 * Nice overview. You need to update this with details of what you've been up to and to create a detailed mind map outlining your startegy. --Karl' **

I recently met with the Erik Johnston who is the Store Manager of UnderGround Printing in East Lansing, located on 209 M.A.C. Avenue. I thought I was prepared but Erik wanted some more information on what exactly I will be helping him with. He also gave me some areas where he would like to improve. So, as his new social media consultant I am going to put my own outline on here on what exactly we will work on and talk about at tomorrows meeting. First off I will tell you exactly what UGP (underground printing) does: Erik would like to improve: And I'm sure we will add to this list when I meet with him tomorrow. Erik was also curious in how we can specifically achieve these goals, so here is a rough draft of what I will bring for him tomorrow: This is what I'm starting with, tomorrow I will update with more ideas and how we will follow them through!
 * screen printing
 * embroidery
 * Promotional Products
 * Collegiate Apparel
 * They have 17 locations
 * The amount of 'Likes' on their Facebook Page from 800 to 1,000.
 * Would like to promote the East Lansing location compared to the company as a whole.
 * Would like to have a contest or event of some sort to get the community involved.
 * We need to increase their twitter followers and awareness that they have one!
 * I would like the company to do an advertisement through companies that I have interned for in the past. Such as FOX47 and 1320 WILS, I will contact them both to see if I can get a discount for underground to advertise and if Erik would be interested in that.
 * Erik was extremely busy today when I visited him because it is a busy time of the year for student groups to be making t-shirts for bar crawls or end-of-the-year events. I purpose that every customer that makes an apparel order or any purchase, we encourage them to follow UGP on Twitter and like their Facebook page. This will tie in with a contest.
 * Contest: every customer who purchases an order will have their name thrown in a drawing to receive a certain amount to spend at the store or even a discount on their next big purchase.
 * I think we should have an end-of-the-year event. Granted the store is small but an event with free refreshments and drinks and maybe they can team up with potbelly's or Cosi adjacent to them.
 * As a member of a sorority (who are constantly making shirts) we should make the discount aware to all the sororities and fraternities reminding them of this discount. (i can go door-to-door with flyers).
 * I would make UGP's twitter account a daily obligation (additionally to this classes twitter requirements).
 * I have a camera. Friends who love seeing themselves. I can possibly make a short video of everything UGP has to offer.