Yi-Feng+Yeh-JRN492

Ruby Language Academy []

I chose this English Institute because I had been part-timing here when I was in high school. This is an English learning institute different from general English learning institute. I myself had been to several language learning institute before and know the clas pattern, basically "cramming" everything to students, caring none about the effectiveness and are usually lack of real interaction with students. Another point is that usually students who need to go to language learning center have no confidence in learning the language, and sometimes are "afraid" of English. However, Ruby Language Academy is very different. The institute has one kind of atmosphere that will gradually change the students mind in English. They are happy to be in Ruby Language Academy and have good relationship with their teachers. I was quite surprised. Until now, I have been good friends with the president of this language institute. When I see this project, I instantly thought of Ruby Language Academy, because they are just too busy with students and have no time doing social media which I think they should. After talking with Sonia, the president, I have their permission on doing this project, and then I found that their need of help in social media is more than I thought. They had a website which has not been updating since three years ago, and a Facebook page that has nothing (but they have a Facebook "Ruby" account as a "People")

I plan to ask Sonia to put more information on their official Website before I do any social media, or to be able to manage her Facebook account, and try to make the Ruby Language Academy Facebook Fanpage better with more flow. Finally, I would use "Plurk" a social media generally used in Taiwan, similar to Twitter in the States.

Yi-Feng Yeh