Angela+Haroon_Double+Up


 * This all sounds good. Better do that hoodie photo soon. The news story is already starting to fade, and so will the public's interest. Also, please add all of their links under your names. Thanks! --Karl**

__**Double Up**__ Angela Haroon Joanna Davis

http://www.linkedin.com/profile/view?id=175735696&trk=tab_pro

After meeting with Karl this week, Joanna and I decided that it would be best to completely change the business we are doing our project on. We realized that New Way Motors, our original company, was too far (distance wise) as well as too new to social media to be able to effectively work together to create the best social media campaign.

Our project will now be on a small shop located on Grand River, that sells urban streetwear, named Double Up. We decided this would be a much better business to work with because of proximity, their familiarity with social media, and our personal interest in their products.

We met with managers, Al and Mike to discuss our plan on how we plan to improve their social media and they both were very excited to hear our ideas. We discussed an upcoming event that Double Up is hosting at the Landshark on April 12. In fact, they just finalized the design of the flyers the day before we met with them and will be receiving them by the end of the week. Until then we don’t have specific details on the event but we did confirm with Mike and Al that we will promoting the event by getting the word out through a Facebook Event Page, hashtags on Twitter, etc.

__**Other Ideas:**__ Joining the Hoodie Campaign: -Take a group photo in front of Double Up store supporting the Trayvon Martin shooting. -Each person would wear a different brand hoodie that Double Up carries -This would not only get involved in the community by supporting a huge campaign, but also represent their store as well as product. -Then we threw out the idea of having people participate in the campaign by sending in their hoodie pictures to Double Up on Twitter & Facebook in which they would then share all the participants.

__**Other Social Media Networks we will be working with:**__

-Take pictures of the products -Customers & their purchases -Anything relevant to Double Up or urban streetwear
 * Instagram:**

-Make different boards representing all of the brands that Double Up Carries -Update the boards with pictures of new products, etc.
 * Pinterest:**

__**Concerns:**__ -Double Up does not have a website for their store. There is a Double Up website for the original location in Birmingham, Michigan, however, the East Lansing location is not mentioned on there anywhere. I’m not sure if they are affiliated or not but I’m hoping it’s because the website hasn’t been updated in a while.