Bee+Queener+Massage+Therapy


 * Bee Queener Massage Therapy, LLC.**
 * By Holly Johnson**

A friend of mine, Bee Queener, recently started an independent massage therapy business. Bee has been a certified masseuse since 2009 and is finding her way in the entrepreneurial world of massage therapy. As a team and through social media, we hope to expand her reach to clients in East Lansing, Greater Lansing and beyond.

Facebook & professional website. She recently created a Groupon and was quite successful.
 * Current Strategies:**

In our first meeting, we discussed her business, client reach, current methods, and future ideas.I decided my first objective will be to create a Twitter for the business. Through Twitter, we can promote daily or weekly deals, month-long promotions, as well as day/week availability so clients know when she is open.
 * Meeting #1 Recap:**

We also discussed possible daily updates we could do on her Facebook page, similar to those on Twitter. Finally, we touched on an idea that will blend creativity with cliental relationships; a blog (Tumblr or Wordpress). The blog could feature a massage oil of the week, a massage of the week, at-home tips, wellness tips, etc.

Bee's reaction to my proposal about expanding her business's social media presence could not have been better. Any business's presence in the social media world is vital for growth and development, particularly an emerging, independent small business. Here we go!

Bee's primary source for social media at the moment is Facebook. With over 100 'Likes', her page is doing moderately well for only being active for a short time. My plan is to expand this page's 'Likes' by incorporating a Twitter and Tumblr feed, as well as an increasing amount of promotions and personal comments (she does this already) made by Bee to keep clients informed. I believe that social media can sometimes lose personality and people may feel like they are not communicating with an actual person, but through personable and conversational posts, this idea can be changed.
 * WEEK 2:**

Before Bee started her own business, she was employed by a larger massage therapy institution. After she started her own business, she feared previous clients would lose contact with her, causing her to lose business and customer relations. She has many of their email addresses and would like to send mass messages to them, detailing her new practices and now, new social media devices. A third-party site may be used and I will be researching more ways to accomplish her request. I believe this is a wonderful opportunity to reconnect with past clients, even if email is considered ancient.

A. Twitter
 * Strategies:**
 * 1) Register! (great place to begin :) )
 * 2) Follow clients, local massage therapists, oil retailers, wellness centers, etc.
 * 3) Connect to Facebook page
 * 4) Offer weekly/monthly promotions
 * 5) Post availability/cancellations
 * 6) ADVERTISE THE TWITTER

B. Tumblr
 * 1) Make Tumblr
 * 2) Follow other wellness, therapy, massage related Tumblrs.
 * 3) Post massage/oil of the week, wellness tips, music used during the massage, techniques, etc.
 * 4) Connect to Facebook page

C. Email (see above)

D. GroupOn
 * 1) Research effectiveness of February GroupOn and expand possibilties for early-mid April

Bee also mentioned how she would like her website to reflect more of her personality as a masseuse, so I will be working with her on how to incorporate herself into her website, as well.

I believe that her Facebook page will be the primary social media website used. Incorporating all other websites through her Facebook page will expand her audience and opportunities.

//**I'm not thrilled for Bee Queener Massage. You are clearly not into this project. This was supposed to be 250 words long, about a page, and include a mind map, and you should**// //**you're missing your second week.**// //**I also have no idea who this is because you didn't even take the time to include your name. Very disappointing—Karl**//