Social+media+strategies+for+The+Knight+Cap+restaurant

Natalie Sejnost Jason Strattard
 * The Knight Cap**

**Better. Great photos. But I want more detail, more detailed analysis and a strategy for what you plan to do. What makes them stand out from their competitors? What can you do to drive traffic to their social media channels and hence to the restaurant. What is the restaurant willing to do? Fee deserts on Fridays? Still waiting for a mind map outlining your strategy. --Karl**

We sat down with the owner of The Knight Cap, Charlotte Sinadinos, and head chef, Carl Davis to discuss some strategies to improve their business, attract more customers, and create new and improved social media outlets for the restaurant. Although the restaurant already has a working website and Facebook page, we established that improvements could be made on both. Their Facebook page has very few likes, so we decided to promote it more through a twitter account. By using Twitter we can attract followers from all over the area and direct them towards the restaurants facebook page and website.

In addition to creating more interest in their business, twitter can help relay the daily specials to their followers. Each week Chef Davis creates a new dinner menu and everyday they have a different lunch specials. Through the use if Twitter it makes it easier for the customers to follow them on twitter than to call the restaurant and ask about the specials.

A majority of their clientele are legislators and lobbyists due to being located right next to the Capitol. By expanding their social media output we hope to appeal to wider range of customers.

**Seriously, this is it? This is all two people have accomplished? This is supposed to be a 250 word analysis of your meeting with them and by now you should have a second post and a mind map outlining your strategic goals for these people. Links? Very disappointing. I don't see how Knight Cap is going to benefit from your involvement -Karl**

**March 19, 2012**

 * The Knight Cap Update:**
 * 320 E. Michigan Ave.**
 * Lansing, MI**
 * Phone: 517-484-7676**

@http://theknightcap.com/ - Website @http://www.facebook.com/pages/Knight-Cap-Restaurant/123017764411631 - Facebook https://twitter.com/#!/TheKnightCap - Twitter @http://www.yelp.com/biz/the-knight-cap-lansing - Yelp

This week we went down to The Knight Cap to update them on what we were doing. We decided that we would have weekly meetings with The Knight Cap in order to keep them updated on what we are doing and also what they are doing. The Twitter page we established is gaining more and more followers by the week. We will continue to post the weekly specials on the page and any events going on at The Knight Cap. They have a deal on Groupon, which has expired, but we are working with them to come up with more Groupon deals in the near future. Groupon is a great way to get more customers. Most of the feedback on their Yelp page was positive, but many complained that it was a bit pricey. By establishing a Groupon deal, it will attract more people to the restaurant. We will promote our Groupon deals through their Facebook, Twitter, and website.

We were also planning on doing employee profiles and posting them on our social media sites. One of the things that makes The Knight Cap so unique is that they have a tight knit staff that has been there for years. The individual profiles will give potential customers a feel for what kind of atmosphere The Knight Cap provides and the type of dining experience they will have. We think that the employee profiles are a very unique and not something other restaurants in the area have. Hopefully by doing this we will attract even more business to The Knight Cap.



March 28, 2012
====These are pictures of the interior and exterior of the Knight Cap Interior and Exterior.

==== ====

These pictures will help market The Knight Cap because they give potential customers a feel for what type of dining experience they will have if they choose The Knight Cap. Also, they provide an accurate representation of what the atmosphere is like inside and outside of The Knight Cap. Humans are visual creatures therefore having pictures of the restaurant itself will help them to see what of restaurant it is. They can also help people locate and recognize the restaurant. This is one of the problems The Knight Cap, that it's not

easily recognized. By posting photographs of the exterior we hope to make the restaurant more noticeable and easier to find. It is also important to show The Knight Cap sign so that people will recognize the logo and the image of the restaurant will stick in their mind.====

====The Client liked our pictures because they show the three most important parts of the restaurant: The interior, the exterior, and the food. When it comes down to it people go out to eat for those three things.



==== ====want to know what type of feel the restaurant exudes and by broadcasting it in pictures they are able to see those three things immediately. Customers also want to know what type of food the restaurant

so the picture of The Knight Cap lunch menu is important. The client liked the fact that we showed the exterior of the restaurant because many people drive down Michigan Ave. and don't even notice the sign.====