Peckham,+Inc.+Social+Media+Project

I sat down with the Public Relations Specialist (Shavonne Singleton) of Peckham, Inc., a nonprofit that offers job training to persons with disabilities.

Currently, Peckham has a facebook and twitter account. For their facebook, they have 495 likes, and for their twitter they have 55 followers. They use social media to mostly relay media coverage that they receive and promoting events. They have over 2,000 clients (those with disabilities) that use their resources. Their resources range from job coaching to health and wellness plans.

Peckham would like to use their social media tools to promote more of their message to their followers. They would also like to increase the awareness of their message to more followers. By doing this, they need to stop just reposting media coverage they get. An idea of theirs is to create a youtube channel where they can create success stories of different clients using their resources. Another way that we discussed of creating more awareness is by differing their twitter and facebook.

Right now, their twitter and facebook is nearly identical. While it is important to still link the two, if their was a little bit different content on each it might cause more people to go to both. Another idea is making it valuable for people to go to the sites. If users get some value out of the sites, such as giveaways or tips for success, they will be more likely to visit frequently.


 * Not only is this off to a terrible start, you didn't even put enough effort into it to include your name. Even your writing is horrid. First you say //"...to promote more of their message to their followers."// and then "//They would also like to increase the awareness of their message to more followers."// Totally redundant, not thought out. Clearly, you just blew this assignment off. This was supposed to be a 250 word post analyzing your contact with them and by now you should have a second post and a detailed mind map outlining your strategy. I want links to everything, too. But let's start with your name. Very disappointing, and at this point I'm not convince that this PR firm is very lucky to have you working with them. -Karl**