Autosmart+America


 * This is not looking good, Angela and Joanna. Not good at all. --Karl**


 * //Have you met with your company? Do you have a strategy? Get on it. You should have two weeks posted here by now as well as a mind map outlining your strategy. Very disappointing—Karl//**


 * Angela Haroon and Joanna Davis**

Autosmart America is a used car dealership in Detroit, Mi. It is located off of 8 Mile and Gratiot. The company is known for its willingness to help any and all customers and works to create lasting relationships.
 * Business**

Autosmart America currently runs commercials on MyTV20, as well as radio and print advertising in the area.
 * Current Marketing Strategies**

This company does not have any form of new media besides YouTube, which streams the commercials used in traditional marketing. That being said, we are hoping to get them on Twitter and Facebook.
 * What Can We Do?**

Short Term: Getting traffic in the store and on the website/social media/ Long Term: Using new media to help secure lasting relationships with customers through increased communication.
 * Company's Goals**

Car of the Day, pick a car and give all specifics to attract potential buyers. We agree with the company that each post should have a clear purpose and relevance to the audience, even if this means not posting everyday.
 * Ideas**

Due to the location, and the fact that spring break is next week we did not physically meet with company. We have set up a meeting time for over break and will have more information next week.